Monday Motivation: 3 Ways to Make Job Opportunities Sound More Attractive

Photo of excited man and 3 Ways to Make Job Opportunities Sound More AttractiveSuppose you’re a job seeker, and you are scrolling through job postings social media, LinkedIn jobs or Indeed.
Most read like this:
  • Boring job description title
  • Paragraph 1: Boring job description
  • Paragraph 2 (with way too many bullet points): Even more boring-sounding job duties
  • Paragraph 3: Bland-sounding company or organization description (if it’s even included)
  • Folded into all of the paragraphs: Industry-related jargon and acronyms (education, I’m looking at YOU!), which screams “UNINVITING!” even louder.
No one ever said that job postings are required to be boring, but, wow….way too many ARE.
Consider this:
  • Every school district is hiring for the same jobs, and each is trying to reach similar audiences.
  • Education is getting publicly walloped by burned out employees, radical groups, politicians, and the media.  While exciting sounding job postings won’t turn this ship, bland, impersonal job postings only reinforce the negative perceptions of education.
  • Boring doesn’t sell, ever.
Here’s the bottom line: You’re seeking to hire the best, brightest, and talented employees to do the great work that educators, education leaders, and education support staff do.  So, why not make your job postings sparkle and invite people into your wonderful organization?
Look, I know that there are some legal aspects–you need to have approved job titles and full job descriptions including with each of your job postings.  But, you have to attract people to the point of reading those by attracting them with compelling content.
Here are three ways to accomplish this:
  • Bring your audience into your district by sharing what is special and unique about your district.  Here are a couple of examples from the job post introductions I recently wrote for a client:
    • “When you are hired in {School District}, you’re not just hired for a job, you’re fulfilling a purpose. Each {School District} employee makes our schools supportive, safe and positive places for our students to learn.”
    • “Did you know that on average, {School District} employees have an average of 13.5 years working in the {School District}?  They frequently note that our family environment is one of the main reasons why they enjoy working here, and that they can make a positive difference in the lives of our students and their families.  The great news is that we are inviting more people to join the {School District} family!”
  • Describe the purpose the job fulfills in your district. People want to know that their job is purposeful, and not just a job. Here’s an example of a description I wrote about a Food Service Supervisor position:
    • “Did you know that nutrition is one of the key areas of importance to ensure that students are healthy and learn well? In {School District} , we are continually striving for ways to nourish our students in healthy ways, and each day we serve breakfast and lunch to over 2,000 students from preschool through grade 6, plus grades 7-8 in our charter school program. We are seeking a Food Services Supervisor who is passionate about planning and serving nutritious and delicious meals to our students, while also adhering to safety practices and providing technical direction to front‐line food service staff so that meals can be prepared and served safely and efficiently.”
    • Here’s a more generic, but impactful way to link purpose to any job in your district: “When you are hired in {School District} , you’re not just hired for a job, you’re fulfilling a purpose. Each {School District} employee makes our schools supportive, safe and positive places for our students to learn.”
  • Create an eye-catching image to accompany your social media post. I see a lot of full position announcements posted as the image for job postings on social media.  These are incredibly hard-to-read on mobile devices.  However, you should attract people to the position information and include just enough information on the image to compel them to read your post and click on your link to apply or learn more. Some tips:
    • Include brief pieces of pertinent information: Position title, salary, hours, bonus info, etc. Don’t include too much information that you have to make it too small to read.
    • Make sure that your image portrays the ethnicities and cultures represented in your district.

Here’s an example of an Instagram and LinkedIn image I created for a client’s job post:

Teacher job announcement image

Bonus tip: Try finding 5-6 different intros that you can vary with your job postings to keep them from sounding stale.

And, you’re in luck!  If you need help putting together content and images for your job postings, this is one of the many services that Sounding Board provides its clients.  So, contact us if you’re looking for more ways to attract the best, brightest, and talented employees to your district.

About Heather McGowan

Heather McGowan increases public confidence in public education and improves opportunities for non-profit organizations to succeed through proactive communication and marketing. She provides strategic marketing and communication services that exceed her clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

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