Guest Blog: Why Quality Matters…Marketing is More Than Advertising

It is my pleasure to kick off Sounding Board’s guest blogs!  I love to share the advice and expertise from other marketing experts who want to help organizations like yours advance their goals through strategic, integrated marketing, communications, and public relations.

TodayLeah Goold-Haws, Founder, LGH Marketing | Strategy‘s guest blog comes from with a presentation from Leah Goold-Haws, Founder and Creative Director of LGH Marketing | Strategy (that’s her, pictured on the left!).  Leah’s wonderful, easy-to-follow and creative presentation,” Why Quality Matters…Marketing is More Than Advertising,” will help your organization in taking the necessary steps to create quality marketing that tells your brand story, and not only understanding what your advertisements sell, but steps to ensure that your ads encourage brand advocacy, leverage your organization as a resource, and advance your organization’s best experiences.  Click here to view the presentation.

LGH Marketing/Strategy is a full service advertising and marketing firm specializing in both new interactive and social media, web development, television commercials, print collateral, graphic design and comprehensive marketing strategies.  More information about LGH Marketing/Strategy can be found at

Future guest blogs will feature best practices advice from other practitioners in a variety of areas, including website development, telecommunications, and more.  If you are interested in guest blogging, please complete the contact form and I’ll follow up with you!


About Heather McGowan

Heather McGowan increases public confidence in public education and improves opportunities for non-profit organizations to succeed through proactive communication and marketing. She provides strategic marketing and communication services that exceed her clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

Comments and Feedback:

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